UI/UX design
UI/UX design shaped around users and their tasks
UI/UX design focuses on how people understand and use a website or digital product. The design direction should reflect the product's purpose, its intended users and the tasks the interface needs to support.
Start with the experience to support
Clarify who will use the product, what they need to accomplish and what the business needs the interface to communicate. Those decisions help keep design work connected to a real use case.
Agree on the design scope
The right deliverables depend on the project. Confirm whether the work calls for page structure, interface design, prototypes or a handoff to development before defining the engagement.